What are some key success factors in diamond retailing?

Asked By: Art Corwin
Date created: Sat, May 22, 2021 7:04 PM
Best answers
Key drivers of customer purchases in diamond retailing include quality and range of products offered, reputation, professional advice offered, and customer perception and emotional bonds, including a positive buying experience and customer service.
Answered By: Leanne Heidenreich
Date created: Sun, May 23, 2021 9:07 PM

Sales excellence - how to become a great salesperson

Sales excellence - how to become a great salesperson
FAQ
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Lay the stone onto the dot with the flat side down. Through the pointed end of the diamond, look down onto the paper. If you see a circular reflection inside the gemstone, the stone is fake. If you cannot see the dot or a reflection in the stone, then the diamond is real.
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The black diamonds which appear every 19 3/16” on metal tape measures are for spacing I-beam “timbers.” Several wood-product manufacturers offer I-beam “timbers” as a substitute for solid lumber floor joists. The diamond marks on tape rule blades are for spacing these engineered floor joists in new construction.
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"The best way to clean diamond rings is to make a solution with warm water (almost hot) and dishwashing soap. Soak your ring for about 20 to 40 minutes, gently brush the stone with a very soft toothbrush, and then rinse under warm running water," advises Mann. "If needed, repeat."
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To use the table, first measure the diameter of your round diamond, and then find the value to the left that is closest to the diameter you've measured in millimeters; the value to the right is the approximate carat weight corresponding to a diamond of the respective size: 4.1 mm – 0.25 ct. 4.4 mm – 0.33 ct.
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If you see a circular reflection inside the gemstone, the stone is fake. If you cannot see the dot or a reflection in the stone, then the diamond is real. Because a true diamond has powerful refractive qualities, light will bounce in different directions instead of a straight line.
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The price of a 2 carat diamond can vary depending on its shape, cut quality, clarity, color and a range of other factors. On average, you can expect to pay anywhere from $5,000 to $60,000 or more for a 2 carat diamond.
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Calculating Diamond Price Per Carat

Diamond Carat WeightPrice (Per Carat, Round Brilliant Cut)
0.50 carat$1,220 – $5,800
1.0 carat$2,500 – $18,000
1.50 carat$3,400 – $24,000
2.0 carat$4,200 – $29,000

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